There are 3 ingredients to a successful blog that influential bloggers such as Problogger’s Darren Rowse use.  What if I told you that you can adapt these tactics and have a blog that your fans rave about? Whether you are in the coaching, technology, health and fitness, or marketing business your ideal client wants to know,  like and trust you before they can do business with you.

Writing a blog post helps you connect with people who are interested in a product, service or program that you can help them with.

Writing a blog post helps you connect with people who are interested in a product, service or program that you can help them with Click To Tweet

Your blog is a great platform to build awareness of the problem you solve.  It is also a way of building relationships and confidence with your potential clients.

So with this in mind write content that has these three goals:-

Know

Like

Trust

Content that will get people to know you.

When thinking about writing content ask yourself, “What type of content can I write that people are going to share?” Your posts are only a way of pulling people to get to know you.  Offer relevant, and valuable content that will get shared and get people to know you. When someone shares your post their friends get to know you.  Make sure that your content really resonates with your audience.  A blog post showcases your expertise while showing your personality and therefore letting people consider working with you as opposed to someone they don’t know.

Content that will get people to like you.

We’ve all heard this one:  be a story teller. Share stories on a more personal level.  They could be on video or webinars. This helps people see your voice or face and start connecting with and liking you. Inspirational content or anything that helps people get motivated is a surefire share magnet. Also content that helps people to feel something or feel like they belong or content that changes peoples lives- such as teaching them step by step to do something.

Share what you know or mistakes you made that you now know to avoid. When people see that you know what you are talking about they now go a step further from liking you to trusting you.

Content that will get people to trust you.

In their 2006 report Edelman Trust Barometer, a global PR firm which reports on the trust level of people to NGOs, governments and businesses across 23 countries, participants said they were more likely to trust “a person like me”.  Those whom they could relate to and who are like them. The good news is that when you are the authority in your community then people will trust you.

A couple of things to build trust with your audience are: 

  • Be honest about your business.

Times have changed and we are seeing more solopreneurs everywhere.  Do not pretend to have a multinational business while in truth it’s just you and your dog Buddy.

  • Be honest about your expertise

In this day where everyone has become an expert it is easy to call yourself an expert. Sharing what you know and pointing out what you are really not good at makes people relate to you.  For instance I am not techie at all.  So when I am showing a step by step video on how to use a Facebook feature and it involves a technical part such as copying a code,  I let people know that, that part of the particular feature I am not good at and it would be valuable for them to hire an expert to help them in that area.

Sharing what you know and pointing out what you are really not good at makes people relate to you. Click To Tweet

Finally, don’t forget to mention how you can help

When you put out an article in your blog, every now and then mention the services that you offer in a non salesy way so the reader does not get swamped in the blog and forget the services that you offer.  For instance if you write a blog on how to lose 30 pounds in one month, mention that you offer one on one coaching or a free consultation to anyone who is looking to lose weight and get fit.  The key thing is to do it in a way that you are not trying to sell your services on the blog.

As you grow and build an audience through your blog, you will find great intel about your ideal audience’s needs wants and struggles. By people knowing, liking and trusting you, you will see which posts are most popular by either the comments they get or by the way they have been shared by your audience.

Their challenges will help you tailor make your services or products with them in mind.  For instance if you are a business coach and you find that your posts about productivity are getting more comments and shares, then you can gather that creating a program on how your audience can save time and achieve their goals would be well received.

I have created a free cheat sheet for you to print out and put it next to your computer so you can use it every time you write a blog. Click here to download it.

Click here to instantly download my free cheat sheet: “3 Ingredients to a successful blog.”

So what are you waiting for?  Go ahead test out these 3 ingredients for your next blog post.  Do you use your blog to build awareness of the problems you solve? Let me know in the comments section below.